The Problem

African audiences struggle to access hyper-localized content. Global streaming platforms like Netflix and Prime Video allocate less than 5% of their libraries to African creators, leading to high piracy rates due to limited availability. Rural viewers face buffering issues from poor connectivity, and 65% of users leave platforms without local payment options like mobile money. Content creators also lack tools for regional monetization and efficient cross-border distribution.

Research

African audiences struggle to access hyper-localized content. Global streaming platforms like Netflix and Prime Video allocate less than 5% of their libraries to African creators, leading to high piracy rates due to limited availability. Rural viewers face buffering issues from poor connectivity, and 65% of users leave platforms without local payment options like mobile money. Content creators also lack tools for regional monetization and efficient cross-border distribution.